© Newman Hartman & Associates  2000
Newman Hartman & Associates Marketing
Newman Hartman & Associates Marketing

Search Engine Optimization

Optimization

Newman Hartman & Associates webdesign and marketing

SEO

Good SEO results in a high page rank in search results for your name, business, or keywords connected to services you

offer. However, keywords are a competitive market and SEO requires a long-term outlook and commitment.

Top companies spend thousands of dollars to ensure their keywords come up top. We guarantee that all of the text and

meta tags on your site are being scanned by search engines, however we cannot guarantee that Google will choose to

rank your website highly, this part is up to you.

Local Optimization

Who is your target market? Are you planning on selling your services locally or globally? These are all things that need to

be considered when optimizing your website. If your services are localised, then mentioning your geographic location or

listing the areas you provide service for is advisable.

The more search engines understand about who your customers are, the more likely you are to appear in the right search

results, in the right locations. Also, check out what local online business directories you can subscribe to. These local

directories can provide you with valuable backlinks to your website.

Finally, a free listing on Google Maps makes it easy for them to find you. Use Google Places to create your free listing.

When potential customers search Maps for local information, they'll find your business: your address, hours of operation,

even photos of your storefront or products.

Quality over Quantity

Text quantity is the number of words appearing on your webpage. The minimum recommended number of words on your

homepage is approximately 400 – so they have to count! The text needs to be of quality, not just in terms of the

distribution of keywords, but also for informative and useful to your visitors. It’s a fine balancing act.

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of

words on the page.

Many experts recommend that your keywords density be roughly 3%, more than that and search engines might consider

your text to be ‘spammy’. Too little, and the keywords can become lost within the text. It’s a balancing act.

We are a "all in one" agency. Our specialties include webdesign, conversion optimization, social media and our signature is world-class SEO consulting. Our approach is what makes us different and  at a fraction of the cost and time. No contracts, no retainers and no, well never mind. While other SEO companies are obsssed with locking you in pointless long-term contracts that cost a fortune, we offer something different. We're  well aware of our capabilities, this is why we never take on more work than we can handle. Your satisfaction is what drives our business, and your website deserves our utmost attention, so we will never sacrifice quality for speed. We believe that Search Engine Optimization is really all about optimizing the search engines - not your website. Otherwise, it wouldn't be called "search engine optimization" but rather "website optimization for search engines". So SEO is about making search engines better, by letting them know how great your site is, and how much it's relevant to the people who search for the keyphrases you compete for. This is where we come into play: we've got the technical know-how to help search engines better understand and index your website - to give you the edge you need over your competition. What are sitemaps? Sitemaps are a way to tell Google, Bing and Yantex about pages on your site which otherwise might not otherwise be discovered. In its simplest terms, an XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process. In addition, we also use Sitemaps to provide Google with metadata about specific types of content on your site, including video, images, mobile, and news. Sitemaps are particularly helpful if: Your site has pages that aren't easily discovered by Googlebot during the crawl process—for example, pages featuring rich AJAX or images. Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn't well linked, it may be hard for us to discover it.) Your site has a large archive of content pages that are not well linked to each other, or are not linked at all. Google doesn't guarantee that we'll crawl or index all of your URLs. However, we use the data in your Sitemap to learn about your site's structure, which will allow us to improve our crawler schedule and do a better job crawling your site in the future. Google, Bing and Yantex adhere to Sitemap Protocol 0.9 as defined by sitemaps.org. Sitemap Protocol 0.9 are therefore compatible with other search engines that adopt the standards of sitemaps.org.
© Newman Hartman & Associates 2000
Newman Hartman  & Associates Marketing
Newman Hartman  & Associates Marketing

Search Engine Optimization

SEO

Good SEO results in a high page rank in search results for your name,

business, or keywords connected to services you offer. However, keywords

are a competitive market and SEO requires a long-term outlook and

commitment.

Top companies spend thousands of dollars to ensure their keywords come

up top. We guarantee that all of the text and meta tags on your site are

being scanned by search engines, however we cannot guarantee that

Google will choose to rank your website highly, this part is up to you.

Local Optimization

Who is your target market? Are you planning on selling your services

locally or globally? These are all things that need to be considered when

optimizing your website. If your services are localised, then mentioning

your geographic location or listing the areas you provide service for is

advisable.

The more search engines understand about who your customers are, the

more likely you are to appear in the right search results, in the right

locations. Also, check out what local online business directories you can

subscribe to. These local directories can provide you with valuable

backlinks to your website.

Finally, a free listing on Google Maps makes it easy for them to find you.

Use Google Places to create your free listing. When potential customers

search Maps for local information, they'll find your business: your address,

hours of operation, even photos of your storefront or products.

Quality over Quantity

Text quantity is the number of words appearing on your webpage. The

minimum recommended number of words on your homepage is

approximately 400 – so they have to count! The text needs to be of

quality, not just in terms of the distribution of keywords, but also for

informative and useful to your visitors. It’s a fine balancing act.

Keyword density is the percentage of times a keyword or phrase appears

on a web page compared to the total number of words on the page.

Many experts recommend that your keywords density be roughly 3%,

more than that and search engines might consider your text to be

‘spammy’. Too little, and the keywords can become lost within the text. It’s

a balancing act.

We are a "all in one" agency. Our specialties include webdesign, conversion optimization, social media and our signature is world-class SEO consulting. Our approach is what makes us different and  at a fraction of the cost and time. No contracts, no retainers and no, well never mind. While other SEO companies are obsssed with locking you in pointless long- term contracts that cost a fortune, we offer something different. We're  well aware of our capabilities, this is why we never take on more work than we can handle. Your satisfaction is what drives our business, and your website deserves our utmost attention, so we will never sacrifice quality for speed. We believe that Search Engine Optimization is really all about optimizing the search engines - not your website. Otherwise, it wouldn't be called "search engine optimization" but rather "website optimization for search engines". So SEO is about making search engines better, by letting them know how great your site is, and how much it's relevant to the people who search for the keyphrases you compete for. This is where we come into play: we've got the technical know-how to help search engines better understand and index your website - to give you the edge you need over your competition. What are sitemaps? Sitemaps are a way to tell Google, Bing and Yantex about pages on your site which otherwise might not otherwise be discovered. In its simplest terms, an XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process. In addition, we also use Sitemaps to provide Google with metadata about specific types of content on your site, including video, images, mobile, and news.   Sitemaps are particularly helpful if: Your site has pages that aren't easily discovered by Googlebot during the crawl process—for example, pages featuring rich AJAX or images. Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn't well linked, it may be hard for us to discover it.) Your site has a large archive of content pages that are not well linked to each other, or are not linked at all. Google doesn't guarantee that we'll crawl or index all of your URLs. However, we use the data in your Sitemap to learn about your site's structure, which will allow us to improve our crawler schedule and do a better job crawling your site in the future. Google, Bing and Yantex adhere to Sitemap Protocol 0.9 as defined by sitemaps.org. Sitemap Protocol 0.9 are therefore compatible with other search engines that adopt the standards of sitemaps.org.
Wim Blom